Sundek was founded in San Francisco in 1958 and was one of the first brands dedicated to the emerging sport of surfing. For decades, it has retained the same design, look, and feel. Recently purchased by an Italian investment fund, Sundek is being re-introduced to the American market, strengthened by its recent overwhelming success throughout Europe. It’s flagship product, the Men’s Board Short, has now become an internationally recognized fashion icon.
Born out of early American surf culture, Sundek has long since stood for freedom from institutions. It is the uniform of the trend-setting trailblazers. Staying true to this heritage, and being infused with a fashion sense and attitude that can only come from Italy, Sundek has loudly announced its return. In Los Angeles, you can find Sundek at Kitson LA, Fred Segal, Bloomingdale's, Saks, Planet Blue, and at the W Hotel Hollywood.
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